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How can you raise your prices without losing too many customers? The current business environment is incredibly competitive but as we emerge from the pandemic, consumer demand is increasing and many sectors have seen labour and material costs rise. As…
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A value-based pricing strategy is one which sets prices primarily, (but not exclusively), in line with the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical…
Read MoreWhat effect could refining your pricing structure have on your bottom line profits? Provide pricing options and you give potential buyers a reference point. This makes it easier for them to make a decision in your favour – you also…
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