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There is no recipe for good leadership so how do you go about becoming a really great business leader? The best leaders in business are those that have attributes including vision, courage, integrity and focus combined with the ability to…
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Mystery Shoppers or Mystery Shopping is a great way to monitor and evaluate a wide range of marketing related issues. Although considered with suspicion by many staff as a way of negatively assessing their performance used correctly they can be…
Read MorePay Per Click (PPC) is a license to print money; but for who? Like many companies that embark on any on line marketing the term PPC is thrown about as though we understand fully what it is, how it works…
Read MoreRadio like many traditional media has faced several crossroads over the years and every time it has held its course and come out the other side bigger, better and stronger. We shouldn’t be surprised though especially when we examine the…
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