Use the power of television advertising to grow your business
TV Advertising is an excellent way for businesses to market and advertise their services and products. Whether you want to make an impact locally, nationally or regionally it is the perfect way to reach potential customers quickly. However, the advent of digital platforms means that television costs is often prohibitive, and could be an expensive mistake to make if it isn’t done properly.
With thousands of viewers watching each week, TV advertising could be the perfect platform for your business - Sky AdSmart has opened the market even wider with highly targeted campaigns reaching a wider audience at a fraction of the cost. When you choose the Profit Key as your TV Advertising Agency, you’ll rest assured, knowing that we have the knowledge, experience and passion required to create a unique television advertising campaign for your business.
“The Profit Key helped us understand how Television works and how it could help our business grow without the high costs we associated with this form of advertising. The TV commercial they delivered really captured our brand message and was less expensive than we had been expecting”
Managing Director – Sony Centre
Television advertising can elevate your business above that of the competition but it is important to make sure that the creative message is matched to the target market and the environment of the viewer.
Most small and medium businesses cannot compete on budget against the large national brands but where possible they can beat the competition within the regional or local marketplace. With clever use of the creative message and highly targeted campaigns, The Profit Key helps clients out shout the competition in their local or regional marketplace.
There are also many more ways television can be used such as via Sponsorship, Promotions, Video on Demand, Interactive and other creative ways to make sure television delivers results for your business. Sky AdSmart has also revolutionised the way TV can be planned and used to target specific viewers within individual households.
The Profit Key can help your business advertise effectively on TV; so for a free no obligation chat please get in touch and see if television is right for your business.
The Profit Key TV Advertising Services are based in the market town of Ashby-de-la-Zouch, Leicestershire, and work closely with businesses both in the local area and further afield, including Derby, Nottingham and Birmingham. Where you are based matters far less to us than how we can help you grow your business, so if you are interested in television advertising or our wider range of marketing and advertising services then please get in touch, no matter where you are in the UK!
If you want a free evaluation of any planned or existing TV Advertising to see if you are paying too much then please give us a call for a no obligation chat. TV Advertising can be great for your business but it can also be an expensive mistake.
The Sony Centre wanted a television commercial that delivered a clear sales message but in a style that reflected the Sony brand values. Working to a tight budget, we crafted a live action TV commercial shot in one of their own stores. We demonstrated the range of Sony products and the excellent value that the Sony Centre could provide. The campaign also used a strong audio identity alongside the visual aspects of the TV Commercials to make the brand really stand out on air.
Hopewells is a family run business that has been supplying Nottingham and it’s surrounding areas with stylish high quality furniture since 1885. They wanted to highlight their sale on television but also wanted to maintain their brand values on a modest budget. We opted to use stylish still images of their products in the TV Advertising and created motion by panning across the images. This resulted in a high quality yet great value TV commercial. The addition of a classical piano audio identity capped off a great commercial.
‘Shiny Side Up’ Motorcycle Safety
Based in the East Midlands, Shiny Side Up consists of a group of dedicated professionals from Road Safety, Accident Investigation and Police Traffic Management teams. Bikers in Derbyshire, Leicestershire, and Nottinghamshire are the focus of our campaign to reduce the number of fatal and serious casualties suffered by bikers. We developed a TV commercial that used CGI and Motion Graphics to convey the safety message. By placing commercials in breaks around the Moto GP, Superbikes and BSB Races, a cost effective and highly targeted campaign was delivered.
Sky AdSmart has changed the way advertisers can use TV advertising by allowing access to television for all businesses no matter how large or small they are. Your business can now benefit from the advertising impact of TV but on a budget. There are numerous target audiences that can be selected based on age, location, lifestyle, income or even if they are a pet owner or not! The Profit Key can help you plan and buy Sky AdSmart TV for a fraction of the costs of traditional television.
Video on Demand
Video on demand (VOD) are program systems which allow users to select and watch television when they choose to, rather than having to watch at a specific broadcast time. This opens up opportunities for advertisers to reach potential customers who may be hard to reach on traditional terrestrial television channels. By including your advertising message within these programmes, you can extend the reach of your television advertising and generate results at a lower cost than traditional TV advertising.